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| The list of guidelines
below have been assembled to assist you in assessing your sites
current effectiveness and usability. |
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Do you think
visitors remember your site? Does it have something that they
will remember or that gets attention? If they don't bookmark
your site, what will get them back to your site? You should
give your visitor at least something to remember so that they
can find their way back to your site. Write down your ideas
for something that will be remembered about your site. |
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What can you learn from your competitors? Get ideas about the
latest web design, technology and communication concepts by
looking analytically at competitor sites. While you are there
notice some of the keywords they are using to get the attention
of people coming to search engines. Make a list of competitor
sites that appeal to you in both design and functionality.
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Are your visitors returning to your site and are they spending
a reasonable amount of time there? If your visitors are not
returning or they are only spending a few seconds at your site
then something requires a change. A good site statistics program
or service will help you know what your visitors are doing.
WebTrends is the industry standard for site statistics reporting
and we recommend it highly for detailed analysis. Look at your
site statistics and carefully examine the popularity of pages.
You will want to analyze the site traffic reports to make sure
that your key information and content is getting the majority
of site traffic. You may need to redesign the site to drive
traffic to those key pages of your site. The inclusion of quality
content along with the employment of the latest techniques for
search engine optimization of your key pages can greatly improve
traffic to those pages. For more information and tips on site
marketing and promotion, click
here. |
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Have as many people test your site as possible and try to
take careful note of how they interact with the site. A well-designed
site will allow the visitor to find what they're looking for
easily and quickly. Just remember, under most normal circumstances,
you won't get the opportunity to tell a visitor where to click
to find what they're looking for.
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What will make your visitor trust you? Imagine going into an
automobile repair shop or Dentist's office. What is it that
gives you a sense of trust that your car or teeth will be repaired
correctly? Well-written content adds to your credibility. Testimonials
by reputable associates or companies are perhaps the best way
to establish creditability. A list of previous customers is
helpful. Make a list of people, companies or products that can
be associated with your site to add trust and credibility. Also,
be sure to clearly state the privacy policy for your site, clearly
indicating the usage of information submitted to you by site
visitors. In addition, make sure that you clearly state all
security methods implemented on your site. |
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Is your site
offering visitors interactive features to keep them interested?
The days of static Web sites are long over. Today's Web sites
require relevant, well-chosen interactivity to keep visitors
interested. Features like e-mail feedback, live chat, message
boards, search engines, online polls, etc..., are becoming expected
by visitors to your site. The key is to choose and implement
your site interactivity in a useful and effective way. |
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Does your site
follow the basic design guidelines used by most Web design professionals?
Load time of pages, appearance of graphics, site compatibility
across target browsers, display settings and platforms and several
other basic items should be checked for compliance. |
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| Granite Web
Design offers expert consulting and design services
to meet any requirements you may set for your site
performance. |
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