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By Karl Moore
Advertisements, advertisements, advertisements. You see
them everywhere. In fact, Netizens are so accustomed to
banner ads, a webpage would seem abnormal without them.
So why should your site be different?
For the few that don't know, banner advertisements are
usually rectangular pictures on the top of a webpage,
promoting a product or service. The visitor can click
on this image to find out more.
I won't continue. You know all about banner ads - in fact,
you've probably bought a few prior to reading this. However,
the focus of this article is to encourage you to setup
your OWN banner management scheme and rake in a few extra
bucks!
There are three rules to banner ad success:
Unavoidably, these rules collectively make "PMT".
Ooops, I guess I'll have to rethink those at a later date.
Anyhow... on with the content!
Don't go overcharging for banner ads! If you want to rake
in advertisers, settle at a convenient sum. My IT Gossip.net
site charges £100/$150 per 10,000 impressions. That's
certainly an attractive price to pay - but make sure you're
open to fluctuations and readily give discounts to potential
regular advertisers.
What kind of visitor does your site attract? My IT Gossip.net
site attracts journalists, news editors and up-to-date
Netizens.
Therefore, it wouldn't be of interest to those selling
bikes, for example. However, anything related to the Internet,
computers, large corporations, news or anything damn interesting
would certainly be considered.
Market information can be gained by analyzing site logs
and user surveys. Provide adequate details of the average
visitor on your site.
The technology behind your banner-ad program is the engine
that makes it "chug". Generally speaking, this
comes in the form of a clever CGI script that displays
rotating ads and records the number of times a user clicks
on an ad.
You can download dozens of pre-made free banner scripts
from http://www.freecode.com/onlineapp.html
And that's simply it - the three rules of banner-ad success
- P M T.
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to you by: World Wide Information Outlet - http://certificate.net/wwio/,
your source of FREEWare Content online.
Karl Moore is a technology journalist working in the UK.
In addition to his regular Micro Mart newspaper column
and BBC Radio Internet slot, he also writes for WinPlanet,
VB-World and InternetDay. Find out more on Moore at http://www.karlmoore.com
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| Granite Web Design offers
banner ad programs designed with cutting-edge technology
to use in your website promotion campaign. |
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