Test personalized ad text with affiliates buttons to increase
click- through ratio.
Branding banners can add long-term awareness value. They
don't lend themselves an immediate click-through response,
but are an important overall online brand building strategy.
So...
You must grab your visitors attention in a couple seconds.
This is one reason why large banners are ineffective.
Visitors will not wait for them to load. Keep the banner
size less than 10k. Getting attention not only means a
fast loading banner, but one that catches the eye.
Animation... if you use it, incorporate horizontal movement.
Evolution has engineered the human eye to be sensitive
to horizontal motion as a survival trait.
Interactive features (if available) draw curiosity. The
FreeLotto banner that allows you to scrape the tickets
is a great interactive banner.
Including text like "click here" to your banner,
makes it clear to the viewer what they are supposed to
do. Try a blue border, implying the whole banner is clickable.
The most important word in advertising? F-R-E-E! "Final
Offer" or other time dependent phrases may prompt
users to click now. Add clickable text below your banner
("Your Link to Happiness").
Ask a question. For example, 'Can Ginko Biloba increase
my memory potential? Visit Stacy's Herbal Shop to find
out!' Spark interest, and the visitor will click the banner
for the answer.
Use ALT attribute in the image tags of your banners. Many
people surf with images turned off. The ALT attribute
will describe the content of the banner and can bring
people to your site, even if they can't see the image!
Target your banner to similar websites. Your banner will
pull better when associated with an appropriately key
worded websites.
Do you want antique shoppers to visit your site? Choose
a banner exchange for antiques. If the banner implies
an offer, product, or service presented within specific
and targeted context, that banner will get clicked more
often.
Overall, surfers refuse to click on banners because banners
look like... banners.
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