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A secret to try... make banners that don't look like banners.
Make a promise with your banner ad, and deliver. Your
visitor will not be irritated by being "fooled"
so long as they ultimately get what was promised. If the
surfer doesn't get what s/he was looking for you will
see a very poor conversion ratio.
Banners that look like Internet interface elements (drop
down menus and other elements customers are accustomed
to clicking on) are known to generate high click-through
rates.
Change your banners often. After a few hundred thousand
impressions a banner becomes stale and it's click-through
rate will drop. Be systematic. Track your banners constantly.
You need to know what works and what doesn't, and that
this can change daily. Keep those banners that work well
so as to rotate them back at a later date.
Banners take up valuable web real estate. Do you have
high traffic pages you are failing to place ads on? What
are your CGI 'on the fly' pages doing? Your search pages
are prime also.
You are not limited to banners. Use your favorite search
engine to find button exchanges and link exchanges as
well. Check out these sites for free exchanges.
- http://www.123buttons.com/ http://www.go2mypage.com/bp/
- http://up4u.com/ez/
- http://www.popunder.com/
- http://www.buttonxchange.com/
- http://www.tulipxchange.com/
- http://site.linkbuddies.com/
- http://ban-x.com/
Let's not leave without a few tools to make our banners
with. These tools can be used for other applications as
well. Be creative.
- MS Gif Animator
http://mrzone.com/freeware/microgif.html
- 3D GIF Designer
http://www.pysoft.com/downloads_fr.html
- Harm's Tiles
http://www.users.qwest.net/~sharman1/stile99.htm
- Web Paint
http://www.barentsnett.no/webpaint/
Banners are still being used, though their potency is
diminishing, nevertheless haven't you seen banners and
buttons that caught your eye? The limitation to using
banners are yourself, but isn't this is true of anything.
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Dale
Sexton owns & operates 'PageCrafters.net', & publishes
'Small Business Tools magazine'. Both focus on tools &
tips for small business.
mailto:pagecrafters@pagecrafters.net
Sign up for 'SBT magazine' at: http://pagecrafters.net/newsletter.html |
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| Granite Web Design offers
banner ad programs designed with cutting-edge technology
to use in your website promotion campaign. |
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