By Merle
Using the right keywords in your site's meta tags won't
shoot you to the top of the search engines, but if done
correctly can help in achieving a better ranking. When
choosing keywords, you need to think like your users:
What words might they type into a search engine to find
a site such as yours..
You're much better off to use two and three word combinations
than single keywords. That's because there's less competition
for keyword *phrases*. That's what search engine users
tend to type in order to get more targeted results.
Example: "software" (hard - less targeted)
"Drafting Software" (good - more targeted)
Start compiling your list of good keywords by writing
down every possible word someone might use when searching
for your website. Try to come up with at least 40, then
go back through the list and start "piecing"
your phrases together for use on your site. Include common
misspellings of your keywords, as the competition is also
less fierce.
There are other places on your site where you'll want
to include and repeat your most important keywords ("key-
phrases"). Use them in your title tag <Title>
as well as the title itself -- always try to start your
title with a keyword and repeat it a second or third time
for higher relevancy. Many people overlook the title tag
as unimportant, but the truth is search engines do look
at it and weigh it when ranking your site.
You also want to use keywords in your <description>
meta tags. Again, try to repeat them two or three times
if you can do so without compromising the description.
Remember that the length of the description tag is best
kept at under 25 words. If it's too long it will just
get cut off by the search engines and not look very good
when it's listed.
For some reason the search engines also like the <H1>
tag, so if possible use it at the top of your pages with
your keywords inside. Most search engines read the first
250 words of text on the page, so keep this in mind when
writing your web page copy and if possible, use your most
important keywords inside the first paragraph of your
body copy.
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