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KEYWORDS & KEYWORD PHRASES

packages | keywords | page titles/descriptions | meta tags

The Trick to Keywords is Knowing Where to Use Them (cont)
Two other places that are often overlooked when it comes to keywords are your graphic <alt> tags and in your page names. Alt tags are where web designers write a short description of pictures used on the pages. This is done as a convenience for those who surf the Web with graphics turned off. Make sure you include your most important keywords inside these tags, as search engines will look at them and some do use it when deciding ranking.

Use your keyword phrases in your page names. For example: If one of my key phrases was haircuts for kids, one of my page names should be haircutsforkids.htm

One more note: If you haven't purchased a domain yet it's best to buy one that includes one of your keywords for higher relevancy. For example if you sold jewelry and your company name was "Blaise & Company " you'd be better off to buy BlaiseJewelry.com than just blaiseandcompany.com The search engines like domains with keywords in them and besides, it's a better description of what you do.

Remember, keywords aren't a magical solution, but if you put some thought into it, and include them in as many places as possible of your site, you'll find you get a much better ranking than if you hadn't given it any thought at all. When it comes to the search engine wars every little bit counts.

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Additional Resources:
Character Limits Chart Keyword Search Package
Meta-Tag Code Chart Basic Submission Package
Time To List Chart Advanced Submission Package
Who Powers Who? Chart Submission Links
Link Popularity Chart  
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Granite Web Design offers industry standard, cutting-edge techniques in web page keyword/phrase optimization for search engines spiders and directory engines.
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