By Jill S. Li
If you are thinking of submitting your web site to search
engines, you really should use meta tags in your HTML.
Meta tags will contribute much to a better ranking of
your site. Without them, you can forget about a high position
in some search engines that depend on meta tags for their
spiders and robots to determine your site's ranking.
Meta Tags are HTML tags that must appear between the <head>
"Meta Tags" </head> portion of the page.
These tags supply information about a page to spiders
and robots of search engines. Look at the meta tags of
top ranking web sites by clicking on the View Source option
in your browser's menu. Don't copy their meta tags because
that's stealing, but learn from them by comparing with
other web sites.
Web pages should always have this tag, because it prevents
the misinterpretation of characters and symbols. For instance,
if you created a page with a symbol like @ in it, it can
be interpreted as another symbol on some other browser.
To safeguard a uniform interpretation of your characters,
the following meta tag is used:
<meta http-equiv="Content-Type" content="text/html;
charset=iso-8859-1">
A maximum of 874 characters is recommended. List the most
important keywords at the beginning. Some search engines
will only take the first 250 or so characters and cut
the rest off. Do not repeat keywords more than three times,
because many spiders and robots have been programed to
ignore the repeated use of words. And some search engines
will even exclude your site from listing.
Example: <META NAME ="keywords" CONTENT="vacation,
free, resort, beach, sun, holiday">
If your site turns up on the search results of search
engines, this site description will often be displayed
to describe your page. So, it's important that the description
is as informative as possible, for instance, by including
keywords. A maximum of 130 to 150 characters is recommended.
Example: <META NAME="description" CONTENT="Spend
your vacation in free resorts with a beautiful beach within
walking distance."
(continued on next page...) |
Domain
Registration 
