The Web Page TITLE
is the most important element of a listing. Most people
will conduct a search and then quickly scan the titles
of matches that are returned. If your title is uninteresting,
or if it presents itself near the bottom of a list, your
Web Page is unlikely to ever be seen. You know how it
is? You're out surfing and you barely land at a site before
you're off to another.
Therefore: The name of the game is being SEEN. You literally
have millions of other sites competing for attention.
Start your Web Page Title with "A" or a numeral.
This should get you posted to the TOP of a category. Do
a search at Yahoo and you'll see what I mean. The first
100 entries that are returned usually won't even take
you past the letter "C". If your page starts
with "N" you're out of luck, and out of sight,
even if you have a great description loaded with keywords.
Be creative with your Title! Do not use redundant words
such as "home page," "Corporation,"
"XYZ Inc.," etc. No one is going to search for
"Home page" or "Corporation". Also,
your company name is probably irrelevant unless you're
Apple Computer Inc., or unless the words are very descriptive.
Really, why on earth would I want to go to "XYZ Gizmo
Manufacturing Corporation Home Page"? Especially
when there are millions of other interesting places to
go to. On the other hand, if that same company had a title
such as "A $10. Product Guaranteed to Double Profits",
I might check it out. Of course, you have to back up your
claims or, trust me, a person lured to your Web Page will
NEVER come back.
The title that you submit doesn't necessarily have to
match the actual Web page. Although, I also recommend
that you DO change your Web page title also. Robots such
as Webcrawler and Lycos will go and scan the text of your
Web page and automatically determine it's title. When
a search is done the results are often listed alphabetically.
You do NOT need to change your URL in order to change
your Web Page title.
If given the choice, place yourself in a category that
is closest to the top alphabetically. Even though it may
not be the ideal category, it is more likely to be seen.
Being seen is what counts.
Don't type everything in all-caps even though you may
think it's more visible. It's very irritating and usually
turns people off. It always gives me the impression that
it's some cheap scam (don't ask me to explain why).
If a site allows you 50 characters for a title USE IT.
Longer titles somehow manage to stand out from the masses
in long lists, and also allow for more descriptive, enticing,
and searchable keywords. |
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