|
|
 |
|
|
...easy-to-understand
explanation of what theme engines determine follows below:
- What your web page is about (page content)
- How other people's Web pages compare on the same
topic (the entire database for that "theme")
- What the rest of the Internet says your site is
about (links)
Pages are "assigned" a number based on the criteria
above. This means the SEs no longer need to store the
words on every page in their database. Keyword phrases
are also turned into numbers. The Web page number closest
to matching the keyword phrase number is the top ranking
page for that keyword phrase. The next closest page is
ranked second, and so on. It's as simple as that. |
 |
By John Buchanan
Themes... you many cringe at the mere word, being taken
back to a time of term papers and book reports. However,
in the field of search engine optimization and search
engine positioning, "themes" are beginning to
play a CRUCIAL role in the long term success of online
businesses.
So what exactly are "themes"
and why are they becoming so important?
To understand this, we have to look at why the search
engines implemented this new indexing technique.
With the incredible growth of the web, search engines
continue to look for, and implement, new and better ways
to serve up relevant results while still maintaining a
manageable database.
This technological evolution has resulted in the following:
- The use of filters to get rid of duplicate content
and invisible text.
- The importance of META tag indexing (and other tags)
being reduced or completely eliminated.
- The counting of click-thru's
- Link popularity and link quality being added to
ranking algorithms
Despite these changes, and there have been many more than
those noted above, search engines are still struggling
to keep up with web growth and provide relevant results.
(continued on next page...)
|
| |
|
|
|
|
|
|
| Granite Web Design
offers cutting-edge techniques in the design and
layout of theme-based web sites. |
|
|
|
Domain
Registration 
