- Consider what other fields are related to your particular
industry and concentrate on getting links from those
areas. You won't want to add competing sites to your
links' page, but you probably won't mind adding links
to sites that aren't direct competitors. For example,
if you have a site that sells needlework kits, you
won't want to list other sites that sell needlework
kits. However, you probably won't mind linking to
sites offering related products, such as sewing baskets,
books on needlework, or online sewing classes.
- When you visit related sites, look to see if they
offer guestbooks or forums. If they do, post a message,
and include your URL in your signature.
- Consider setting up separate theme-oriented domains
and link all of your domains together.
- Offer a discount of your goods or services for anyone
who agrees to post a small graphic on their site that
links back to your site.
- Create a testimonial page, and write a brief testimonial
about any Web site that you'd like to get linked to
your site. Inform the site of the testimonial, and
encourage them to link to the page.
- Or, write testimonials of particular products, and
sign the testimonial with your name and URL. Send
the testimonials out to the individual companies,
and tell them how much you've enjoyed using their
products. Many companies will place testimonials in
particular areas of their site, and they're delighted
to get rave reviews about their products.
- Offer awards on your site, and give out little graphics
that link back to your site.
- Set up an affiliate program, which is an excellent
way to boost link popularity.
- Visit the Reciprocal Linkage Topics area of Webmaster
World forums (http://www.webmasterworld.com/forum12/index.htm)
and look for new ideas for building link popularity.
- Become a content provider in your focus area, and
get your articles posted across the Net in related
areas.
- Are there any professional organizations related
to your industry? If so, do they have pages of links?
- Develop a plan for boosting link popularity, and
then stick to it. Pledge to get so many new links
a week, and hire a high school student at minimum
wage to work for you, if needed.
- If you need help in developing a linkage program
for your site, consider hiring a company like LinkageXpress
to do it for you. (http://www.academywebspecialists.com/le)
- Though I haven't personally used it, I've heard
good things about Zeus (http://www.cyber-robotics.com),
a software program that is a reciprocal link generator.
- Remember to link to other important, related sites
in your industry from your own site. After all, link
popularity is both incoming and outgoing, and related,
important sites are what you're after.
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