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MAILING LISTS
Targeted E-Mail May Be Easier Than You Think! (cont)
"I don't run a humor site. I sell telecom. Phone cards. Who wants me to have their e-mail address?" Okay, you have a point. No one really wants another long distance pitch. On the other hand. . . why did these folks visit your site in the first place? Were they looking for the most outstanding value in long distance carriers? Not bloody likely. But they may have been looking for the right business opportunity. Can you write effectively about the top five Internet business opportunities, and make it an autoresponder? If you can, you have now added exponentially to the value of your site.

Whether it be a free links page regarding your area of interest that collects e-mail addresses, a simple free report, or a subscription to an e-mail newsletter, you can find a way to generate interest and collect e-mail addresses at the same time, especially if you are offering information not found at your website. If you can't, you're not optimized for web marketing, and need to seek some outside support to enhance your offerings. It doesn't matter if you run a mailing list out of NotePad, or an autoresponder system, or a majordomo list-bot. The sole determinant of your success in this area is your professionalism and courtesy.

Last point is critical: Don't abuse your mail list. They've entrusted you with their e-mail address. We get innumerable subscription requests to our e-mail marketing e-zine. We get tons of "last issue" autoresponder requests. Plus, we collect the e-mails of those submitting links to our site. We don't sell them, we don't share them, and we don't e-mail them with every harebrained scheme that comes down the pike. If you have begun collecting a targeted mail list, treasure it, save it, but don't abuse it. Your maillist can only grow if you offer value, not spam.

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J. Gregory Wilson, Webmaster and driving force behind AccuSubmit, Mr. Wilson is a published author on the subject of internet marketing, and has been in the business of site promotion since 1995. AccuSubmit, his brainchild, provides Internet marketing helps for those new to site promotion, and those marketing on a shoestring budget. Mr. Wilson is a published author on the subject of Internet marketing, and has been in the business of site promotion since 1996.
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Time To List Chart Advanced Submission Package
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