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Nothing is more embarrassing
than having your titles and descriptions cut off mid stream.
Use this guide to keep yourself in check! Also, you'll
note that many of the engines listed do not use the description
meta tag. For information on how you can overcome this
problem, please read the sections:
Design & Layout, Cascading
Style Sheets(CSS), and Layers.
Info as of 11.30.01
| PAGE TITLES AND DESCRIPTIONS
LENGTH CHART |
| Search Engine |
Title Length
(max characters) |
Description Length
(max characters) |
Uses Meta Description |
| AltaVista |
70 |
150 |
Y |
| AOL |
70 approx. |
249 |
N |
| Direct Hit |
130 |
250 |
Y |
| Excite |
80 |
200 |
Y |
| Google |
70 |
170 |
N |
| Inktomi |
80 |
varies ** |
Y |
| LookSmart * |
55 |
no limit |
N |
| Lycos / FAST |
90 |
varies ** |
N |
| Northern Light |
70 |
150-200 |
N |
| Open Directory * |
100 |
25-30 words |
N |
| Web Crawler |
80 |
200 |
Y |
| Yahoo |
60 |
200/25 words |
Y |
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*
- indicates a Directory
** - description listings
are not consistent Remember to keep your titles and your
descriptions tight, to the point, and keyword rich. People
tend to click on links by first impression and impulse.
A short to-the-point title and description will draw more
clicks for you than a lengthy one. |
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Domain
Registration 
