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Internet Marketing

Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.

Internet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. The advertisers can use a variety of methods: pay per impression, pay per click, pay per play, or pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Such measurement cannot be achieved through billboard advertising, where an individual will at best be interested, then decide to obtain more information at a later time.

Granite Web offers expert Internet marketing services in the following areas:

Search Engine Optimization

SEO is the practice of affecting the visibility of a website or a web page in a search engine’s organic (unpaid) result pages. The more accurately a website is optimized, the higher it will appear in the Search Engine Result Pages (SERPs) amongst its competition.

Our goal is to increase our clients’ online visibility on major search engines like Google, Yahoo, and Bing, and Granite Web’s team of highly skilled Search Engine Optimization professionals use SEO best practices and the most current SEO agency tools available. SEO will often provide a higher return on investment than online ad campaigns alone.

Search Engine Marketing (SEM)

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

Email Marketing

Whether you’re launching your very first email campaign or looking for new ways to improve your existing program, the Granite Team provides a first-class level of expertise and email marketing support. We are especially focused on helping our clients develop a successful email marketing strategy that delivers...
"the right message to the right person at the right time."

We combine marketing and technological expertise with a rock-solid approach to understanding your objectives into development of your email marketing strategy. We Ensure that our email marketing services fully maximize the value of your marketing investment. We can manage entire email marketing programs or provide training designed to optimize both value and results

Social Media Management

The experimentation era in social media marketing is long over. Social media has proven to be a viable and potentially lucrative marketing channel for B2B and B2C companies of all sizes, across the globe. As more and more companies jump on the social media bandwagon, it is more important now than ever that you provide value, not add to the clutter already on the social web. The reigning champions of social media are the brands that listen to their community, and deliver worthwhile information based upon social community feedback.

Our social media marketing experience spans all of the major social networks and a variety of niche sites, including Google+, Facebook, Twitter, LinkedIn, Pinterest, Instagram, SlideShare, YouTube and more.