Search Engine Marketing (SEM)
Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
We've been doing search engine marketing since the early days when these programs were first being introduced and developed. We are a Google Adwords Certified partner and have expert knowledge of Google Adwords as well as Bing, Amazon and others. Our expert understanding of marketing channels and their advertising systems allows us to identify the best opportunities for clients to achieve the highest return-on-investment (ROI) and return-on-ad-spend (ROAS). We are also highly skilled at cleaning up and turning around existing marketing campaigns that are performing poorly. In fact, this is one of our specialties! All too often we work with clients that come to us with poorly performing SEM campaigns only to find major errors in overall campaign setup, keyword selection, bid settings and other mistakes. Depending upon the size of the marketing budget, this can result in hundreds or thousands of dollars lost that could have been invested in profitable SEM campaigns.
We offer the following search engine marketing services:
Local Search Campaign Setup/Optimization
Pay-Per-Click (PPC) Advertising Campaign Setup/Optimization
Shopping Campaigns Setup/Optimization
Display Advertising with Audience Targeting
Dynamic Search Ads (DSA)
Remarketing List for Search Ads (RLSA)
Remarketing for Dynamic Search Ads (RDSA)
Ready to find out more?
Call us at 631.580.1632 or click on the Request More Info button to get assistance from a marketing expert!