Effective November 1, 2011, PriceGrabber will apply a temporary 25% cost per click increase adjustment across all subcategories. This holiday adjustment is temporary and will go through January 15, 2012. Past holiday seasons have shown increased performance in terms of both traffic and conversion to sale. Hence, customer acquisition costs are expected to stay consistent with previous periods going into and throughout the holiday season. Additionally, the holiday CPC adjustment is created to offset rising costs to bring you the most qualified shopper during this period.
Please note this adjustment will take place on November 1st without any required action on your part. You will be able to view these changes in your merchant login on Tuesday, October 18th. We appreciate your partnership and look forward to this holiday season! Please do not hesitate to contact your PriceGrabber representative.