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Archive for May 2011

Using the Return Policy to Convert Shoppers into Customers

May 19, 2011 · by Pamela Hazelton It’s common practice to focus on trends, design and shopability to (hopefully) increase and maintain sales. For the most part, these topics play a major role in a site’s sell-through rate. Let’s not, however, overlook the less obvious reasons shoppers may be abandoning your online store. Your return…

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