NexTag Shopping 2012 Category Holiday Rate Increases
The busiest shopping season of the year is fast approaching and NexTag wants to make sure you have all you need to be ready for it.
2012 Holiday Surcharge
The NexTag rates change every holiday season to reflect increased traffic and conversions. The table below indicates the adjusted surcharge for each category during the period of October 22, 2012 to Jan 7, 2013. You can also download the rate card here.
| Category | Surcharge % |
| Automotive | 15 % |
| Baby | 25 % |
| Books, Music, Video | 25 % |
| Clothing & Accessories | 35 % |
| Computers | 15 % |
| Electronics | 25 % |
| Health & Beauty | 25 % |
| Home & Garden | 35 % |
| Non-Tech Other | 35 % |
| Office Products | 15 % |
| Pets | 25 % |
| Sports & Outdoors | 35 % |
| Tech Other | 25 % |
No action is required on your part – the surcharge will be automatically applied on October 22nd.
Please visit this PDF guide to learn more about how these options can benefit your business.
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June 19, 2012
Dear Valued Merchant,
Please read carefully.
As part of our continued goal to remain a competitive and efficient marketing channel for your site, Nextag is making changes to our minimum rates for a few select categories. The majority of our categories remain unchanged. All changes will be effective June 19, 2012. Here is the list of the affected categories with their new rates:
No action is required on your part- any bids below these new minimum cost per click rates will be automatically adjusted on June 19; any bids already equal to or greater than these minimum rates will not be impacted.
Nextag is committed to providing a measurable return on investment for all of our merchant partners. A recent study ranked us as one of the top performers in revenue, conversion and COS, placing in the top two comparison shopping engines overall.